ZOE Daily30+

Who is ZOE?

ZOE are a science and nutrition company on a mission to improve the health of millions.

How did Hannah Collaborate with them?

Hannah spent 4 months conducting user research which drove innovation for their new wholefood supplement and website. She worked alongside the Global Marketing Manager and Lead Researcher.

Case Study 1

Exploring US market attitudes to the supplement pre-launch

The team were looking for gather feedback on the wholefood supplement ahead of US launch. Insights would inform the launch strategy and product webpage.

Approach
I ran a 3 week diary study with 10 American participants to test out the product and gather feedback. I also ran moderated usability tests of the product webpage.

I analysed the data and created an engaging slide deck which explored participant pains and gains with the wholefood supplement and highlighted areas for improvement.

Impact
The research led to many changes to the marketing strategy and product webpage, including changes to messaging, information hierarchy and FAQ.

Type:

Method:

Participants:

Tools:

Generative

Survey

1,000+ 🇬🇧

Case study 2

Exploring barriers and drivers to purchase

The ZOE team wanted to understand the barriers and drivers to purchase for their new wholefood supplement in the UK market.

Approach
Two web intercept surveys which popped up on the ZOE website pre and post purchase.

Data was analysed and summarised in a Notion page with charts highlighting key purchase barriers and drivers and intervention opportunities.

Impact
The research helped the marketing team hone their messaging to the reflect key purchase drivers and address purchase barriers with better information on the product webpage.

Type:

Evaluative